Backlinks play a vital role when it comes to any search engine campaign. Likewise, bloggers can enhance their reputation with the help of quality links pointing back to their blogs and online accounts.
Nevertheless, many bloggers, especially those who are just starting out, still remain clueless on how to effectively use backlinks to enhance their blogging reputation. For that matter, below are simple tips that can help enhance your website’s reputation.
Tip 1: Write quality content – increase the likelihood of being linked
Writing quality content is the first and foremost rule of a successful backlinking campaign. When you’re writing content put yourself on your potential reader’s position. Ask yourself, what do I want to know? Or what topics would best interest me?
It’s not enough to think like your reader, it’s better to be your own reader.
Tip 2: Submit articles with links to article directories and other submission sites
Submitting articles with links pointing back to your blog to article directories and other submission sites is the oldest and most effective trick in the book.
There are a plethora of article directories and submission sites you can choose to submit your articles to. Some of those sites include Build My Rank, Ezine, Article City and Article Dashboard among others.
Tip 3: Ask fellow bloggers for link exchange/guest posting
Asking fellow bloggers for link exchange and/or for guest posting is another effective way of building quality backlinks. Just make sure that you’re exchanging links or guest posting to the right places – blogs and websites that are relevant or are similar to yours.
Tip 4: Post regular updates (with links) to your social media accounts
Posting regular updates to your social media accounts is a must if you really want to enhance your blogging reputation with the help of backlinks. Social media sites like Facebook and Twitter can help you build solid link juice and can broaden your influence and reputation over your niche.
Tip 5: Interact with those in your niche, be a good standing member of a community
Being a member of a community and interacting with people within your niche is another simple yet effective way of building your blogging reputation. You can include backlinks to your forum signatures or better yet you can post comments and start discussions with links pointing to your blog.
Tip 6: Submit your blog to search engines such as Google and Yahoo!
Submitting your blog directly to different search engines can go a long way in instilling a better SEO standing for your blog. The two biggest search engines you should submit your blog to are Google and Yahoo! Nonetheless, submitting to minor players like Ask.com or Bing won’t hurt you either.
Tip 7: Use video, podcast and/or other non-text forms of content
Using different types of media such as videos and podcasts will also increase the chances that your content will be shared by readers. Don’t limit yourself with writing articles, explore and experiment with other platforms.
Tip 8: Stay away from backlinking schemes – especially paid ones
Backlinking schemes will most likely hurt your blog. The black hat backlinking strategies that offer 100 or even 1,000 links in a matter of hours are just plain useless. Search engines look for quality and not on quantity. Do yourself a favor and stay away from such backlinking schemes.
Tip 9: Backlinking strategy should be slow, gradual and consistent
Backlinking should be done on a slow, gradual and consistent process. Going from 0 backlinks to 100 in a single day is tantamount to black hat SEO and will only get you penalize by search engines. Backlinks are extremely important in SEO so it’s just necessary for bloggers to know the effective and efficient ways of using backlinks.