This is especially true for Search Engine Optimisation.
Because there is no right or wrong way to do SEO, it means all you can ever do is try something out and see if it works.
If it does, great. Keep going.
If it doesn’t, you need to stop and refocus your energy.
But how do you tell if it’s working?
There’s really only true test: Check your Search Engine Ranking Positions (SERPs)
If you’re building links to a page and it’s not increasing your SERPs, then the link building you’re doing simply isn’t working and you need to find a new SEO strategy.
Tracking your SERPs used to be as simple as Googling a word and then seeing where your site ranked.
With all the advancements in search algorithms, those easy days are gone.
Now, every time you search for a word in Google, it takes into account a whole raft of different factors that effect your SERPs like:
- Search history
- Google plus likes
- Previous clicks
- And even your YouTube history!
All these additions have been added in to make your search results more closely match the kinds of sites you’re looking for. But in the process, they’ve made it very difficult to get an objective picture of whether or not your SEO work is paying off.
But there is a way around it.
There are services available that are able to get clear and objective SERPs, despite all these additions to the search algorithm’s. They use a combination of anonymous internet browsing and special filters from locations all around the world, to make sure they get an untainted snap shot of where you site stands.
The one I use and recommend is MicroSiteMasters.com
They have a really easy to use dashboard, very accurate reporting updated at least once per day, and they have a special plan that allows you to track 10 keywords for free.
You can check out just how simple it is to use and start measuring just how much of an impact your Search Engine Optimisation is having today.
Get your free plan here: MicroSiteMasters.com